“Taking action is the most important step. Don’t wait for the perfect timing, because there is no such thing.”
Tell us a little bit about what a typical day looks like for you.
As a CEO of a startup, every day is quite different for me. The one thing I am very consistent about is starting my day with studying my Bible and meditating. After that, I always take time to draft out my day and prioritize. From there, I could be in customer meetings, working on sales & marketing or R&D. Customer meetings are extremely important as I really focus on spending time interacting with our users, understand how they use our product and get their feedback as to how to improve our service. Finally, I have internal meetings to support my team members in their roles and continuously improve on our processes. I’m always working in the evenings and weekends where I usually spend more on strategy planning.
How do you stay passionate in your career?
I always look at the long term vision and keep the big picture in mind BUT only focus on the short term goals. We are solving a very complex problem in an antiquated and fragmented industry, so it’s easy to get overwhelmed and frustrated. What keeps me so passionate about my job is the endless possibilities. It’s like a huge puzzle that I can only solve by putting together one piece at a time; it’s makes it extremely rewarding!
Did you have a traditional path into tech (i.e.: CS/IT degree transitioned into tech job)?
I did not have a traditional path into the tech industry in fact I started my career in the Energy sector. The experiences I had working as an engineer really helped me to take on my current role. Being responsible for multi-million dollar projects, when the stakes are extremely high and even error can cost a life puts everything in perspective very quickly. One of the most important lessons I learned that couldn’t be more applicable in the startup world is – Ideas are cheap, it’s all about execution and focus.
Are there any apps, software, or tools you cannot live without?
I love Asana for staying organized and Omvana for meditation
What’s your favorite thing about being a woman in tech?
Technology touches every part of our lives and I’m extremely excited to be building a company that is solving a huge pain point for consumers through technology. One of my favorite parts about technology is how it is evolving every day and the ability to constantly learn something new. As our company implements more AI, we have even more opportunities to be a part of creating something groundbreaking!
If applicable, how have you given back to the WIT community?
I’m mentor and board member for several STEM programs in high schools and colleges. This is something I’ve been passionate about since I was in college and find it extremely rewarding to see young women embrace careers in STEM.
What is a piece of advice you would give to others wanting to or currently pursuing a career in tech?
Taking action is the most important step. Don’t wait for the perfect timing, because there is no such thing. Be open-minded, passionate and most important listen and learn. Embrace the challenges that you get, take risks and you’ll end up in a rewarding place.
Tell us about a time you felt extremely accomplished in the past year.
As a company, we had a very successful app launch, completed a strong round of fundraising and most of all developed a product that our consumers love!
“Never give up on something you really want. It’s difficult to wait, but more difficult to regret”
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